Photo: Tania Yeo
Who am I?
I make things
that make things… . . easier
I spent the last 6 years creating a blueprint for an emerging product category.
Developing the ecosystem of augmented power tools around the world's first Handheld CNC. We focused the speed and precision of technology to amplify the craftsperson’s human intuition.
+
31
%
Product Revenue
Led overhaul of product category, returning 31% sustained increase in sales
45
%
BOM Reduction
Optimized product design and sourcing strategy to reduce packaging BOM
30+
Countries
Conceptualized, designed and shipped products globally, accommodating local language and packaging regulations
4
->
70
+
Product Growth
Developed product packaging, unboxing experience, technical materials during period of rapid growth in product offerings
Gallery
"When a product is used incorrectly, it is a failure of design,
not a user error"
Don Norman
Positions
Team:
Product
Focus:
Special Projects
A small agile team focused on developing future products across both digital and physical ecosystems. I conceptualized, designed, tested and launched new products from this team.
2 Years, 1 Month
Oct 2023 - Nov 2025
Team:
Design
Focus:
Packaging & Information
Developed scalable design system across physical product packaging and unboxing experience. I also supported XFN teams by producing a broad set of technical product instructions and marketing materials.
2 Years, 1 Month
Sept 2021 - Oct 2023
Team:
Product
Focus:
Custom Content Design
Ran and grew program offering user-centric design services to streamline high-friction customer onboarding and support professional fabrication. Data from this program was instrumental in supporting future product development.
2 Years, 2 Months
Jul 2019 - Sept 2021
Shaper Tools
What it is...
The worlds first Handheld CNC. An augmented power-tool elevating the craftsman’s hands with the precision of digital design. Using computer vision and an intuitive digital interface, we created a direct-link, enhancing the users experience, ability and productivity.
What we did...
Using computer-vision location tracking and a human-centered design philosophy, created an ecosystem of products that created for the user a simple adaptable multi-directional workflow between design and fabrication. Creating an low friction iterative production method for crafts people of all skill levels.
